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Network marketing: definition, operation and tips for success

Network marketing is more than just a sales method. It is a human adventure where each person, by selling products they like, builds a network that grows through trust. Here, you become an ambassador for your brand, but also a mentor, guiding other people to build a supportive community together. It is this magic, this collective movement that transforms a simple sale into something much more powerful.


Network marketing: definition, operation and tips for success


In Switzerland, network marketing has become a real springboard for those who want to diversify their income or embark on an entrepreneurial adventure. Since the 1980s, it has established itself in cantons such as Vaud, Geneva, and Zurich, where the entrepreneurial spirit is king. Cities such as Lausanne and Lugano have become hubs of activity, attracting enthusiasts of financial freedom and independence. Swiss brands, known for their quality, have been able to integrate this network model into sectors such as natural products, cosmetics, and even watchmaking. Imagine combining Swiss precision, a passion for chocolate, and the spirit of network marketing!


Welcome to this fascinating world where everything is possible. Share the products you care about, rely on the power of human relationships, and let yourself grow within a community that encourages you. I'm here to show you how this model works, with concrete tips, inspiring examples, and a dose of motivation.

"Success is not final, failure is not fatal: it is the courage to continue that counts." Winston Churchill

Definition

Network marketing is based on the sale of products by independent distributors. Imagine a network where each member not only sells products, but can also recruit and train other people. We are not in an anonymous store, here, everything goes through the human relationship, the personal recommendation, far from the impersonality of the big stores.


🕰️ Origins of network marketing

The concept of network marketing began in the 1940s, when vitamin companies were looking for a new way to sell. They relied on word of mouth, and it worked. Iconic brands like Amway turned this simple idea into a real structure, and the modern MLM model was born.

In Switzerland, it developed in the 1980s, becoming a valuable opportunity for those looking for a flexible activity. Whether in cosmetics or natural products, the model has attracted a population that favors quality and personal recommendation.


Network marketing, key figures in Switzerland and around the world

Network marketing is booming, both in Switzerland and internationally. It is an option for those who want additional income, flexibility, and a meaningful adventure. Here are some key figures:

  • 5% growth per year : In Switzerland, the sector is experiencing annual growth of 5%, a sign of growing enthusiasm.

  • 60% of activities concentrated in Vaud, Geneva and Zurich : These cantons bring together a large majority of the players in the sector, with Lausanne and Lugano in the lead.

  • 150,000 distributors in Switzerland : Around 1.75% of the working population is involved, proof of the importance of the model.

  • $180 billion in global revenue : Globally, network marketing continues to grow, particularly in Asia and North America.

In Switzerland, we see the dynamism of the sector in cities like Lausanne and Lugano, which demonstrate that, even on a local scale, this model is thriving.


🎯 How does network marketing work?

The secret of brands like Tupperware or Herbalife lies in their local networks. Their products have spread through meetings between friends, exchanges between colleagues and, today, social networks. Network marketing is first and foremost a story of sharing. For you, this means being free to sell products that you like, to create links, and to manage your time as you see fit. 🕒


🚫 network marketing vs pyramid schemes

Let's clarify one essential point: network marketing is not a pyramid scheme. Unlike pyramid schemes that rely solely on recruitment, MLM is based on real products. If you are a good salesperson, even without recruiting, you can succeed and generate income. 💶

“The secret of business is knowing something that no one else knows.” Aristotle Onassis



💸 How to make money with network marketing?

To turn this opportunity into success, you need to sell, recruit, and train. Each person you hire becomes an extension of your network. Imagine a cake that everyone grows in their own way, and where each slice rewards everyone's efforts.

But let's be realistic: MLM takes work, persistence, and motivation. It's not instant wealth, but the rewards are worth it: freedom, personal growth, and income opportunities.


🚀 The advantages of network marketing

  • Flexibility : Work when and where you want.

  • Financial freedom : Your income depends on you, with no ceiling.

  • Personal development : MLM is a path of growth, where you develop your interpersonal skills, your leadership, and your self-confidence.

“Success is the sum of small efforts, repeated day after day.” Robert Collier

🔑 10 tips for success in network marketing

  1. Choose a reputable company : Find a reliable brand, with products you believe in.

  2. Be passionate about the products : Use them, love them, and share your enthusiasm.

  3. Develop a plan : Set clear goals, and define how to achieve them.

  4. Train yourself continuously : Always learn new techniques.

  5. Build and maintain your network : Be present, support your team, and grow your circle.

  6. Build trust : Never force a sale. Listen, understand, and provide value.

  7. Learn to manage your time : Plan your actions to stay efficient.

  8. Stay persistent : It's not always easy, but perseverance is the key to success.

  9. Use technology : Social networks, messaging platforms, CRM: maximize your efficiency.

  10. Show leadership : Guide, motivate and inspire your network.

“Success in MLM is a matter of hard work, persistence and passion.” Eric Worre

📊 Comparison of network marketing vs pyramid schemes

Appearance

Network Marketing

Pyramid Scheme

Sale of products

❌ or minimal

Legality

✅ (if compliant)

🚫

Main source of income

Product sales and recruitment

Recruitment

💰 Network marketing and salary

Income in network marketing varies depending on your commitment, your network, and your ability to sell. Here are some things to give you an idea:

  • Average salary : Many beginners earn between CHF 200 and CHF 500 per month as additional income.

  • High earning potential : With a strong network, some earn thousands of francs per month.

  • Commissions : Your income is primarily based on sales, personal and network commissions.

Experience Level

Average income per month

Beginner

200 CHF - 500 CHF

Intermediate

500 CHF - 2,000 CHF

Expert / Leader

2,000 CHF - 10,000 CHF +

“Passive income is the holy grail of financial freedom.” Robert Kiyosaki

📣 Conclusion: A human adventure

Network marketing is a human and professional adventure that allows you to build yourself, create strong connections, and grow as a community. If you are ready to commit and believe in this model, the rewards can be endless. Ready to get started?



❓ FAQ about Network Marketing

How does network marketing work?

Network marketing is about selling products you love while recruiting others who will do the same. Basically, the more your network sells, the more commissions you earn on the sales made by you and your team.

What is network marketing?

Network marketing is a model where independent sellers sell products and develop a network of people who do the same. It goes beyond selling, it's also about building a community.

How to succeed in network marketing?

To succeed, you must first believe in what you do. Train yourself, be passionate about your products, develop real relationships of trust, and above all, don't give up. Perseverance is your best ally.

Who is the founder of network marketing?

Carl Rehnborg popularized the concept in the 1940s with Nutrilite. He is one of the pioneers of MLM, a forerunner who showed the way for modern network marketing.

What are the disadvantages of network marketing?

  • Recruitment Dependence : Your success may depend on the number of recruits.

  • Competition : This is a sector where many are entering, so there is competition.

  • Risk of abuse : Beware of dubious companies. The model is good, but it all depends on who implements it.

How to network effectively?

Attend events, be active on social media, and most importantly, provide value. Don’t just think about what you can get, but what you can give. Generosity creates the best connections.

What are the 4 types of marketing?

  • Traditional : TV, radio, posters.

  • Digital : Social networks, online advertising.

  • Content : Blogs, videos, articles.

  • Network : Direct sales, like network marketing.

Is MLM reliable?

Yes, as long as the company follows the rules and offers real, quality products. The secret is to do your research before you start.

What is the best MLM?

There is no one-size-fits-all answer here. It all depends on your preferences and passion. Some companies like Amway or Herbalife are often mentioned, but choose a company whose products really speak to you.

Who makes money in MLM?

Successful people are the ones who don’t give up. They build a strong network, sell consistently, and inspire their team to do the same.

Who can do MLM?

MLM is open to anyone with motivation, communication skills, and the willingness to work independently.

How to find customers in MLM?

Use your personal network, attend events, and use social media to reach potential customers interested in your products.

Is Tupperware a pyramid scheme?

No, Tupperware is an example of a legitimate MLM where distributors make money by selling actual products, not just recruiting.

Is MLM legal in Switzerland?

In Switzerland, network marketing (MLM) is legal as long as it follows certain rules. Activities must be transparent and compliant with the Unfair Competition Act (UCA). Companies must avoid pyramid-type schemes, which are illegal. To be compliant, MLM must focus on selling real products or services, not simply recruiting new members.

Why do people join MLMs?

People join MLMs for the flexibility, the ability to generate extra income, and the opportunity to develop entrepreneurial skills.

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